SUMMIT FAMILY AQUATIC CENTER WINS INTERNATIONAL MARKETING AWARD

The City of Summit’s Family Aquatic Center was once again recognized by the World Waterpark Association with their Wave Review Award for Excellence in Promotion. This year’s award for a facility with fewer than 100,000 visitors was for the City’s promotional work on the World’s Largest Swim Lesson. The City of Summit is no stranger to the Wave Review Award having won three Wave Review Awards in 2015 and one in 2014. This year’s award was presented at the 2016 World Waterpark Association’s Annual Conference in New Orleans, LA.
The City of Summit was recognized for their comprehensive marketing and promotions plan for the World’s Largest Swim Lesson held on Friday, June 24, 2016. Over 80 children participated in this worldwide day of free swim lessons and safety instruction. The City was recognized for their video production pieces promoting the event, event coverage, social media campaign and print media about the event.
The World’s Largest Swim Lesson was held at the Summit Family Aquatic Center. The event was a City wide effort including The Connection, Summit Area YMCA, Hometowne TV, New Wave Swim School, Summit Police, Fire and EMS.
Judith Leblein Josephs, Director of the Department of Community Programs accepted the award on behalf of the City’s Family Aquatic Center. Upon accepting the award, Ms. Josephs stated, “this was a total team effort between all the agencies in the City that work towards teaching children to be safe in and around the water.”
The mantra of the World Waterpark Association resonated throughout the summer at the Family Aquatic Center, “Swim Lesson Save Lives.” The best proof that raising awareness works came on Labor Day 2016. As the Family Aquatic Center closed down for the season, it officially became the First season in recorded history to have not a single lifeguard assist or rescue. Everything from swim lessons and swim testing for children to our award winning lifejacket program played a role in helping us have the safest season ever.
For more information about the Summit Family Aquatic and the Swim Lesson Program go to www.summitcommunityprograms.com