Rocktoberfest Preview & Car Show
A free, family-friendly event in the Upper Millburn Avenue SID District
Please join us for the Rocktoberfest Preview & Car Show event on Saturday, September, 10th from 11:00 a.m. – 2:00 p.m. in the Upper Millburn Avenue District. This event is free and family friendly with refreshments available for purchase from local vendors. here will be live music, a car show, martial arts demonstrations and children’s activities. This preview event was created to bring a piece of the town’s incredible “Rocktoberfest” event to Upper Millburn Avenue and serve as a kick-off for the September 17th Rocktoberfest event taking place at Taylor Park. Explore Millburn-Short Hills (the Special Improvement District or “SID” for the town) is co-hosting the preview event with the Millburn Education Foundation.
Visitors can expect to enjoy live music from Mrs. Eller and the Fellers and special guests. There will be lively martial arts demonstrations by Tiger Schulmann’s of Short Hills. Take a stroll around the 30+ classic car show and please bring your own classic car to add to the mix – just pre-register by September 6th. Children and adults can have their faces painted for free on a first come, first serve basis from 11:00 a.m. – 1:30 p.m. Families can play “Connect Four” and take a selfie with Chase from Paw Patrol at the Explore Millburn-Short Hills Selfie Box. There will be a variety of local vendors selling food, beverages and other products – including Taste Buddy of Short Hills. There will also be plenty of room to bring your lawn chairs and enjoy the great music. Visitors are welcome to pop by and check out the fence-weaving project taking place at the intersection of Glenwood Drive and Millburn Avenue while they are shopping on Upper Millburn Ave. This event is rain or shine.
“We are excited for the second annual Rocktoberfest Preview event. It is a wonderful way to support the Millburn Education Foundation and bring a community event to Upper Millburn Avenue. This year we have added a car show and expanded children’s activities. We invite residents with classic cars to bring them to the event and join in the fun,” said Explore’s Executive Director, Steve Grillo.
The event will take place at Municipal Parking Lot #14 which is accessible from the intersection of Short Hills Avenue & Millburn Avenue. To locate via GPS, use 500 Millburn Avenue, Short Hills.
Please register your classic by September 6th by emailing Amanda Dean atmarketing@exploremillburnshorthills.org, calling 908-838-8612 or by filling out this online form https://www.surveymonkey.com/r/RockPreviewCarReg
For more information about the Rocktoberfest main event on September 17th please visit rocktoberfest.millburnedfoundation.org.
“Explore” is an independent 501c3 non-profit organization that serves as the Special Improvement District (SID) for the town. Established by the Township Committee in August 2020, the SID encompasses five distinct commercial areas and serves nearly 500 businesses.
If you would like more information about this topic, please contact Amanda Dean by phone 908-833-8612 or by email marketing@exploremillburnshorthills.org.
