Tune-up your marketing check list
____ Business plan
• Service / Product / Consultation
• Task / Units / Time
• Expertise / value (Speed – Quality – Cost)
• Budget (fixed and variable overhead / Profit)
____ Marketing Plan (budget / goal)
____ Goals
____ New Leads / Boost Sales / Branding / Participation / Good Will
____ Budget
____ Cost-benefit
____ Message (position yourself in the industry)
____ Why you? (Cost – Convenience – Experience – Quality – Custom)
____ Target market
____ Wants and needs / Geographic / Demographic / Underserved
____ Image
____ Marketing Method (Medium)
• Resources: Time and Money
• Broadcast / Billboards / Internet (Website-SEO-Adwords-Social Media)
• Telemarketing / Direct Mail / Magazine / Newspapers
• Trade Shows / Networking / Community Events / Guerrilla Marketing
• Signage / Attractions / Printed Collateral
____ Analytics (cost / benefit)
• Prospects Reached / Response / Qualified leads / Sales
• Cost per item / Results of sales
____ Sales
____ Production
____ Customer Service
Renna Media offers FREE assistance in tuning up your marketing plan.
Call Joe Renna for consultation at 908-447-1295.
